A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you.
This week in The Cube
- Pupil in Dubai collects used football boots for refugee children
- Arabic AI language processing model unveiled
- TikTok’s newest tool
- Work We Love
- Upcoming Events
Meet The Pupil in Dubai Who Collects Used Football Boots For Refugee Children
A 17-year-old pupil in Dubai has collected and donated 231 pairs of used football boots to children who cannot afford them but who love to play the beautiful game.
Ahmad Ghandour, a Year 12 pupil at Nord Anglia International School, said a recent summer holiday to his home country Lebanon “broke his heart” when a young child at a refugee camp came up to him to ask if he could borrow his boots.
Over the past year, he has been collecting boots and sending them as gifts to refugee children in Lebanon. Ahmad has set up a website, onekickaway.com, where he urges people to make donations, especially of old and used football boots and trainers.
Abu Dhabi Unveils World’s Biggest Arabic AI Language Processing Model
Abu Dhabi’s cutting-edge research hub has unveiled the world’s biggest natural language processing model for the Arabic language.
Natural language processing, or NPL, is a key part of the booming artificial intelligence sector, helping computers to decode the spoken and written word to boost the development of everything from language translation tools to Siri and Alexa-style smart assistants.
The Noor model, developed at the Technology Innovation Institute, may give the Arab world a new edge in the push to digitalise as tools like chatbots, market intelligence and machine translation skew heavily to English and Chinese-speaking markets.
TikTok Cashes in on Contextual Advertising
TikTok announced it is launching TikTok Pulse, a new contextual tool that enables brands to advertise alongside the top-performing content in the “For You” feed. The social network claims that the new product will help boost brand exposure and help advertisers drive engagement.
Work We Love
EETech: The Novel Bed Project
Eco Eclectic Technologies (EETech) turned Covid-19 pandemic waste material from face masks and PPE into hospital beds in India
Upcoming Events
Sharjah Children’s Reading Festival to return with authors, illustrators and filmmakers
Running from May 11 to 22 at the Expo Centre Sharjah, the annual event will feature 25 authors from five continents for a programme that includes literary and trade discussions, author meet-and-greets, workshops, industry conferences and performances..
Quote of the Week
And that’s all for this week!
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