A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you.
This week in The Cube
- Researchers Find Two Drugs To Have Positive Effect On Repairing Kidney Function
- Education Experts From Over 200 Universities to Gather in Abu Dhabi Next Week
- ‘Slow Travel’ and The Need For Emotional Content
- Work We Love
- Upcoming Events
Researchers Find Two Drugs To Have Positive Effect On Repairing Kidney Function
A research team from the UAE have revealed a positive effect of using two drugs on impaired renal function after conducting experiments in the laboratories of the College of Medicine and Health Sciences for two years. They tested scientific applications to analyse these drugs and their results ultimately opening the door for further studies to be conducted on humans
Education experts from over 200 universities to gather in Abu Dhabi next week
Experts and researchers from more than 220 universities and institutions across the world will come together in the UAE Capital next week for the eighth Education Interface Exhibition and the Middle East Youth Forum.
Known as a platform where experts can exchange experiences and knowledge about the global education landscape and the future of teaching and learning, the event is set to be held at the Jiu-Jitsu Arena in Abu Dhabi from May 16 to 17.
‘Slow Travel’ and The Need For Emotional Content
Slow travel is not just a new way to travel, it’s a mindset. It’s when the overall quality of your travel experience is more important than the quantity of experiences. Huw Waters, head of marketing at Paragon DCX, says why travel brands need to serve content that matches consumer needs.
With the rise of slow travel, travel and leisure brands need to focus on producing content that doesn’t explain what people see, but makes them think that the presented location is a beautiful place to visit. It should invoke a sense of emotional longing and produce an arousal response that inspires the imagination, encouraging the idea of a life-changing experience.
Work We Love
IKEA – Bedding & Ice-Cream
Did you do a double take? We did too. And that’s what’s great about this campaign. It’s an innovative take on Ikea’s bedding products, while making you hungry at the same time. Which is a double whammy for Ikea who sell both duvets and ice cream!
The designs don’t need much copy but the “fresh” concept is clear, they’re promoting new summer, lighter bedding using ‘fresh’ connotations linked with ice cream and bright summer colors. Also, the feeling of a ‘fresh’ summer ice cream is nostalgic to most who see it, building instant relevance with their audience.
Want a campaign that has your audience double-taking? Get in touch with us.
Upcoming Events
Break The Block – Food Festival
If you are looking to fill this weekend with delicious food, upbeat music and urban art then make your way to Break The Block at Dubai Design District. Immerse yourself in street food culture as the city’s most loved food concepts like Cafe Isan, Chiki and Fifth Flavor come together for two days only.
Quote of the Wee
And that’s all for this week!
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