Welcome to another edition of The CUBE, our regular feature covering news from the industry, along with updates and best in class examples of creative work.
In this special edition, we dedicate our Work We Love section to the 2023 Cannes lions winners, celebrating the best examples of marketing creativity, storytelling and building brand loyalty.
PLUS, to celebrate World Photography Day, we’re giving you the chance to win some fantastic prizes. Enjoy!…
COMPETITION TIME!
World Photography Day is on the 19th August, and to help celebrate, we’re giving away Sunday brunch for 2 with all the trimmings at the magnificent 261 restaurant at the Els club, plus some amazing studio prizes for the runners up. To enter, just get shooting on your camera or smartphone, and submit your favourite ‘a day in the life – Dubai’ image. Either post to Instagram and tag MEDIACUBED using hashtag #MediacubedPhotographyChallenge or send your entries to us directly via email or whatsapp. Entries close 21st August 2023, bonus points for originality, creativity and storytelling. Good luck!
Work We Love – Cannes Lions special edition
Cannes Lions awards are the ultimate recognition in the marketing, branding and creative industry, and every year the winners help shape the industry, get us thinking about our audience and marketplace in new ways, and inspire the creative process for our sector. Below we celebrate some of our favourite campaigns from this year’s winners and hope it may inspire you to engage with your audience in new ways.
Runner 321, a campaign from Adidas promoting diversity and inclusivity, encouraging advertisers to build your community by doing something bigger than your brand.
This same strategy is employed by Team Heroine, with their Correct The Internet movement, reframing competitors as partners in tackling bigger issues in your market.
Clash Of Clans, the popular online mobile game, created a history for it’s users, so their brand story had some depth and substance to fuel their community’s imagination and engagement
A special mention for last summer’s World Cup. Brands naturally want to capitalise on these global events. See how flagship sponsor Budweiser made the most of a last minute rule change on alcohol, turning a negative into great positive PR
Heinz were a consistent presence at this year’s awards, with 21 nominations across the categories. Despite not being an official sponsor, their guerilla campaign at the World Cup generated fantastic ROI on minimal budget
Lastly from Qatar, Argentinian home delivery service app PedidosYa, creating a buzz using their contact list to start a viral wave.
British Airways found a way to offer adaptable messaging that connects to the individual across a consistent campaign. Tailoring what the consumer sees is a way of allowing them to hit multiple segments of their audience using the same format.
Skinny Mobile gave the public the floor and got people talking – literally – by giving them the chance to interact with the brand in a unique way. As a bonus, their Out Of Home and print campaign became a radio campaign, using the original ad’s user generated content.
Quote Of The Day
That’s all for this edition, don’t forget to follow us across our socials for up to the minute news and information, and good luck in our #MediacubedPhotographyChallenge
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