A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you!
This week in The Cube
- Museum Appreciation
- London Fashion Week : Digital Development
- Is my Brand Engaging Enough?
- Work We Love
Welcoming the Newest Addition to the Museum Roster…
The long-awaited Museum of the Future finally opened it’s doors on Tuesday, becoming a part of the UAE’s museum roster as well as joining the UAE’s growing list of attractions.
Although organisers have been keeping details of the contents of the museum a mystery, we are aware that the aims for its programming are to cover climate change, ecology, health, space travel and art.
While we appreciate the UAE’s newest landmark, why not check out some of the other museums ?
London Fashion Week : Fusing Fashion with VR
Inspiring brand JENN LEE has worked with dance, experimental motion graphics, sound and visual artists to create new energies and passions via inter-disciplinary collaboration in fashion.
And now the brand has taken it further as they showcased the brand’s 22FW collection via a “ VR Game”. The game trailer was released at London Fashion Week on the 22nd, while a PC version game has been provided on the JENN LEE official website.
Download the game and start your love hunting ! Collect 3 Love Buttons to unlock the ultimate looks！Ready to Start?
(via LFW)
How to Engage Audiences In The Social Media Era
How your brand engages with your audience is crucial. EVERY. SINGLE. TIME.
Does your product have photo desirability? Is the packaging visually compelling? Is it sustainable? If not, why? These are all questions you must consider when trying to engage your consumers.
Nowadays, the social media era means you need need to give consumers opportunities to get good photos, film a quick Tik Tok or Instagram reel that can be shown around. It’s also beneficial for you as its free advertisement.
It doesn’t stop there.. You could open up a photo-booth at a big event, you’re bound to get everyone involved especially Gen-Z audiences who will be queuing up to take photos with mates. What better way to make memories? They’ll post the photos with your company name, tags written on it and without questioning it, your product is being advertised – for free . Don’t you just love social media?
In summary, engaging isn’t all that hard, that is assuming you are using the correct marketing strategies.
For help building your marketing strategy virtually and in-person, our in-house teams AdBrand and Xpogr are only an email away.
Work We Love
If it’s not a strategy you’re looking for and you want to entice your consumers with jaw-dropping trailers like the newest Batman one, leave it in the hands of our in-house production team Videoh.
Upcoming Events
The Expo 2020: BBQ Festival
22 February – 6 March
Get ready for the ultimate BBQ Festival! Part of Expo Food Festival, there are food stands from world-class chefs, international brands and regional favourites, live bands all weekend and kids activities – it’s guaranteed fun for the family!
(via Expo2020)
Quote Of The Week
And that’s all for this week!
Thanks for reading this weeks edition and don’t forget to send us any questions or feedback.
