A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you.
This week in The Cube
- A collaboration seeking to further climate and sustainability goals
- IG Update : Bad News For Creators
- Trending Travel
- Work We Love
- Upcoming Events
UAE’s MBZUAI, IBM to Advance AI Research With New Centre of Excellence
Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the world’s first graduate, research university dedicated to Artificial Intelligence (AI), has announced plans for a strategic collaboration with IBM. Senior leaders from both organisations signed a Memorandum of
Understanding aimed at advancing fundamental AI research, as well as accelerating the types of scientific breakthroughs that could unlock the potential of AI to help solve some of humanity’s greatest challenges.
IG Update : Bad News For Creators
Instagram Stories has certainly become a hit, and some people really enjoy sharing everything they’re doing through these 24-hour photos and videos. However, the social network is now testing a new Stories layout that hides excessive posts – which is bad news for creators.
Phil Ricelle, a Brazilian Instagram user (via Tecnoblog), noticed that the Instagram app now only shows three of the Stories shared by other people. Users can currently post 100 Stories at once. While this number should remain the same despite the change, users who have received the update must tap a “Show All” button to see the rest of the Stories. Otherwise, Instagram jumps to the next person’s Stories.
What are your thoughts?
Fried Foods and ‘Revenge Travel’: Indulgence is Back
“Revenge travel” sounds menacing, but the trendy phrase actually describes people splurging on big vacations now that many Covid restrictions have been dropped. Longer times away, first-class upgrades and bucket list destinations are all excellent cures for FOMO.
Work We Love
LVXNIKE
Last weekend marked the opening of the Louis Vuitton x Nike ‘Air Force 1’ exhibition in Brooklyn to the delight of fashion fanatics and sneakerheads. In one of his final projects before his untimely death last year, designer Virgil Abloh has taken the iconic shoe to new heights – literally. To coincide with the event, a larger-than-life 3D billboard has popped up in the city.
It’s the work of Amplify, alongside its long-standing collaborators Inertia Studios, and features the shoe situated inside a high-end Louis Vuitton trunk rather than the typical orange sneaker box.
NYC Guerrilla Campaign Boasts ‘Cure’ to Combat Asian Hate
Independent creative agency Anchor Worldwide has developed an art-meets-guerrilla marketing campaign to combat the spread of Asian American Pacific Islander (AAPI) hate crimes in New York after the pandemic sadly resulted in a spike in instances of this behavior.
‘Cure for Racism: AAPI Formula’ is a seemingly new pharma product that claims to end racism with one pill. On closer inspection of the pharmaceutically-styled packaging, locals can read that the only cure for racism is ‘love, compassion, introspection, empathy, courage and conscience.’
Upcoming Events
India Property Show
Now in its third year, Sleep Expo has carved a perfect niche for itself emerging as the only go-to event for the sleep industry within the region. Last year saw the inauguration of the first Sleep Awards and the launch of new products in the region and this year’s Sleep Expo looks to raise the bar further with a 3 day event guaranteed to add value to every professional in the industry.
The third edition of Sleep Expo will feature two key verticals. Sleep Tech catering to mattress and pillow manufacturers and exporters, home textile producers, quilt and upholstered furniture manufacturers. Whereas Sleep Care will offer exceptional opportunities to sleep clinics and centres, sleep product manufacturers and exporters, home furnishing and mattress retailers, new entrepreneurs, distributors, hotel and serviced apartments, hospitals and hotels.
Need help with a campaign for this event or stand ? Get in touch
ve Music All June
Not only has the team behind Time Out Market Dubai introduced some seriously delicious new restaurants to the Souk Al Bahar location, they’re now ramping up the live music to make sure that you definitely have a good time
Quote of the Week
And that’s all for this week!
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