A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you.
This week in The Cube
- UAE: Dubai Gold Souk Extension adds 295 new outlets
- $22.5 million boost for Reaching the Last Mile Fund campaign
- UK begins trial for biannual injection to treat high blood pressure
- Work We Love
- Upcoming Events
UAE: Dubai Gold Souk Extension adds 295 new outlets
Ithra Dubai, a subsidiary of the sovereign wealth fund Investment Corporation of Dubai, on Tuesday announced the opening of the Dubai Gold Souk Extension (GSE). Th GSE will be adding 295 new shops, of which over 50 jewellery brands have opened their outlets. While more brands and speciality restaurants are in the process of setting up shops.
Isn’t this exciting?
$22.5 million boost for Reaching the Last Mile Fund campaign
A US-based charitable trust will invest $22.5 million to the UAE’s Reaching the Last Mile Fund (RLMF), a 10-year initiative to eliminate two devastating neglected tropical diseases (NTDs) — river blindness and lymphatic filariasis — in African countries.
Free from tablets? UK begins trial for biannual injection to treat high blood pressure
People with high blood pressure could be treated with just one injection every six months instead of a daily tablet following a new global trial into the condition.
Scientists are testing the approach, in what they said is a world first, in how hypertension could be treated. Some 100 patients across the UK will be part of the 630 patients worldwide involved in the new research by Queen Mary University of London (QMUL) and Barts Health NHS Trust
Work We Love
Kellogg’s: Gut Bacteria Reef by TBWA
Kellogg’s has launched an interactive campaign in Australia to highlight the importance of gut health.
The campaign, called “Gut Bacteria Reef” and created by TBWA\ Eleven Sydney and Nakatomi, uses virtual reality to teach players that their gut is much like a coral reef, home to trillions of organisms that need specific nutrients to thrive.
Players take a deep dive into the human gut, armed with high-fiber Kellogg’s cereals to help them nourish the good bacteria and allow them to grow and prevail over the bad bacteria.
Looking to create your own Campaign? Get in touch.
Upcoming Events
9-day Eid Al Fitr break
UAE residents looking for things to do during the Eid Al Fitr break can add fireworks shows to the list, with multiple locations across the country set to light up the skies.
Quote of the Week
WISHING ALL OUR MUSLIM READERS AN EID MUBARAK
May the joy of Eid be multiplied a thousand times and stay with you forever. Your prayers and sacrifices will never go unanswered. May Allah accept all of your sacrifices and shower you with his blessings. Enjoy your Eid !
From the MEDIACUBED family.
And that’s all for this week!
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