A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you.
This week in The Cube
- Library On Wheels
- Netflix for Games… Yay or Nay?
- Dubai : World’s busiest airport for international travellers
- Work We Love
- Upcoming Events
Abu Dhabi: ‘Library on Wheels’ initiative to continue year-long
The ‘Library on Wheels’ initiative, operated by the Abu Dhabi Department of Education and Knowledge (ADEK), will continue its tour of the emirate on a year-long basis. This comes after a series of successful pop-ups at schools and key locations in Abu Dhabi city during March, as part of the ‘Abu Dhabi Reads’ programme.
Companies including Microsoft and Apple are attempting to build ‘Netflix for games’
Video game developers are champing at the bit ahead of an influx of money from some of the biggest technology companies in the world as they compete to build a “Netflix for games”.
At the centre of the contest are Microsoft and Sony, followed by less gaming-centric companies such as Apple, Amazon and Netflix who have all launched subscription services in an attempt to entice gamers on to their platforms.
(via The Guardian)
Dubai retains title as world’s busiest airport for international travellers
Dubai airport (DXB) was the busiest in the world in 2021 in terms of international passenger numbers, according to Airports Council International.
The industry body published the top 10 busiest airports worldwide for 2021, showing encouraging signs of traffic recovery. Dubai saw 29.1 million passengers last year, up 12.7 per cent compared to2020
(via Gulf News)
Work We Love
Adidas: Impossible is Nothing Campaign
In the latest chapter of Adidas’s ‘Impossible Is Nothing’ campaign, Havas Middle East has constructed a glow in the dark basketball court 250m above Dubai that features an illustration of Sudanese-British basketballer, poet and activist Asma Elbadawi. Built using hundreds of LED lights, the larger-than-life activation sits on top of a 52-floor tower at the heart of man-made island The Palm.
With this campaign, Adidas aims to reinforce the idea that sport allows people to achieve their ambitions and continues its support of athletes who are driving forces towards gender equality by having Elbadawi passionately speak about successfully overturning the International Basketball Federation’s (FIBA) ban on religious headgear in professional basketball.
Interested in creating a campaign for a social cause? Get in touch
Upcoming Events
Dubai Comedy Festival : 12-22 May
After two successful sell-out seasons, the Dubai Comedy Festival is back for yet another exciting 11-day long outing this May. Get a chance to see some of the biggest internationally-acclaimed jokesters like Russell Peters and Jo Koy at stand-up gigs across the city, along with variety shows and activations like Comedy Bazaar.
The Laughter Factory will also be hosting unmissable performances with globally-recognised comics like Aurie Styla, Ger Saunton and Ali Sultan. Expect to be entertained by a host of humorous sets during this mega summer showcase.
Quote of the Week
And that’s all for this week!
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