A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you.
This week in The Cube
- The 15th of Sha’ban
- A Month Long Shopping Festival
- Ramadan’s Social Media Impact
- Work We Love
- Upcoming Events
The 15th Sha’ban
You’re probably wondering why you didn’t receive our weekly newsletter last week right? Well, we thought we’d take some time out for the 15th of Sha’ban. Commonly referred to as “Laylatul Bara-ah” it is one of the significant nights in the Islamic calendar and occurs just two weeks before the start of Ramadan.
Many would have used the 15th Sha’ban for prayer, others would’ve fasted during the day, and some would’ve engage in dhikr all night long. Some will go to the Mosque to pray qiyam al layl, the night vigil.
We hope all Muslims across the world had a blessed night!
33-day Sharjah festival to offer deals and discounts to shoppers
The Sharjah Chamber of Commerce and Industry (SCCI) has announced the 32nd Sharjah Ramadan Festival will kick off on April 2 and conclude on May 4, 2022. With local government departments, bodies, institutions and the private sector, the 33-day event will offer shoppers and visitors wonderful deals and exciting discounts. It will also feature plenty of interesting activities across various regions and cities of Sharjah during the holy month.
Need help with a stand at the festival? Are you looking for a campaign to bring in sales? Get in touch.
ADVERTISERS & DIGITAL PLATFORMS IT’S YOUR MONTH!
Ramadan is as much a time for shopping and entertainment as it is for charity and togetherness.
According to data from online advertising company Criteo, consumers in the Middle East start searching for retail products well before the start of the holy month of fasting. Consumers also spend more time on the internet, especially on social media. Undoubtedly, this makes Ramadan an important month for advertisers and digital platforms.
Work We Love
Dubai Ruler Announces ‘one Billion Meals’ Campaign for Ramadan
Sheikh Mohammed bin Rashid announced a new campaign which starts at the beginning of the holy month of Ramadan and aims to feed those suffering from hunger. A prime example of humanity !
Upcoming Events
Time Out Market : Special Iftars and Events (All Ramadan)
In celebration of Ramadan (beginning on Saturday April 2) Time Out Market Dubai is transforming into a traditional majlis and putting on special iftar menus. Throughout the month, the venue will be kitted out with Ramadan decorations (picture lots of sparkling lights) and several of the 18 home grown vendors will be serving up a variety of exclusive dishes
Ramadan Tents (TBC)
Prior to the pandemic, large tents were typically erected next to mosques during the holy month of Ramadan and often provided meals to low-income workers. After being cancelled for the past two years to prevent gatherings and limit the spread of the coronavirus , the National Emergency Crisis and Disasters Management Authority said the tents would be reinstated.
Earth Hour – Saturday 26th March (20:30 – 21:30)
Set your alarm clocks! Earth hour is tomorrow.
At 8.30pm on the last Saturday of March (not adjusted for time zones), we humans celebrate Earth Hour. It’s the annual event where people all over the world switch off their lights for 60 minutes in order to show respect and admiration for the increasingly torturous shift our planet puts into trying to keep us all alive. Will you be taking part?
QUOTE OF THE WEEK
And that’s all for this week!
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