A warm welcome to our newest edition of The Cube by MEDIACUBED, looping you in to industry latest news from inside and outside of the world of digital media and marketing, with curated content picked by us for you.
This week in The Cube
- Conscious Fashion with Sana Mastan
- Global Heating: Historic Milestone
- Julphar’s Strategy 2030 to Drive Sustainable Growth
- Work We Love
- Upcoming Events
Conscious Fashion with Sana Mastan
We had the pleasure of collaborating with digital creator Sana Mastan AKA @_TheRealistBlog on Instagram recently, producing a short campaign discussing how we can be more mindful when shopping during the festive season of Ramadan & Eid.
Sana talks about purchasing timeless pieces that can be styled up and down for different occasions as well as going through her personal possessions before going on shopping sprees to see if she can up-cycle or revamp any of her clothes. Will you be making conscious efforts to consider sustainability this festive season?
Global Heating Analysis
‘Historic’: global climate plans can now keep heating below 2C, study shows – For the first time the world is in a position to limit global heating to under 2C, according to the first in-depth analysis of the net zero pledges made by nations at the UN Cop26 climate summit in December.
Achieving the pledges needed for the 2C limit was a “historic milestone” and good news, the scientists said. However, they said the bad news was that the cuts in global emissions currently planned by 2030 were way off track to keep the peak below 1.5C.
Julphar’s Strategy 2030 to Drive Sustainable Growth
Gulf Pharmaceutical Industries (Julphar), one of the largest pharmaceutical companies in the Middle East and Africa, has announced its Strategy 2030 to drive transformation through sustainable growth and deliver enhanced value for all stakeholders
Work We Love
Empty Plates Campaign
The Dubai government has chosen a guerrilla marketing strategy to communicate awareness around the threat posed by world hunger to domestic audiences.
The media and marketing arm of the Emirate of Dubai has teamed up with Publicis Groupe and Saatchi & Saatchi UAE to unleash a fleet of vehicles bearing empty license plates across the city to communicate the plight of an estimated 800 million people who suffer from hunger.
Coinciding with fasting during the month of Ramadan, the unheralded move provoked consternation among the public as they attempted to solve the mystery of whether they were seeing intelligence services at work or stolen vehicles. The stunt was raising awareness of literal empty plates, which cause millions to go hungry – an issue that has sparked the 1bn meals initiative by Mohammed bin Rashid Al Maktoum to ensure no one in the Middle East, Africa and South Asia need go hungry
Upcoming Events
Dubai Food Festival: 2-15 May
Dubai Food Festival is the only truly citywide food festival in the Middle East.
Held every year, it celebrates Dubai’s emergence as a gastronomic destination. The festival offers a calendar of exciting food-related events and promotions, highlighting Dubai’s unique food scene, its personalities and its world-class dining experiences.
The Festival promotes the diversity, creativity and multicultural nature of Dubai’s culinary offering – from five-star gourmet dining to everyday restaurants and cafés for all budgets; international brands to a burgeoning scene of home-grown concepts influenced by traditional Emirati cuisine and the flavours of the 200 nationalities that live in Dubai.
Interested in a stand at the event? Get in touch.
Quote of the Week
And that’s all for this week!
Thanks for reading this weeks edition and don’t forget to follow us on Instagram and send us any questions or feedback via email.
